The Prius C&A Custom
Concept vehicle was
developed by the Conversions
and Accessories group at
Toyota Motor Corporation in
Japan to demonstrate the
unlimited potential for sports
car modification on the worlds
best-selling hybrid vehicle.
The Prius C&A Custom
Concept is making its North
American debut at the 2010
SEMA Show.
From front to rear, with the
exception of the doors, the
Mystic Lavender exterior of
the Toyota Prius C&A is
equipped with light-weight
carbon fiber. Exterior areas
equipped with carbon fiber
include aero side skirts with
vertical spoilers, front bumper
and fender flares with
radically large air intakes, the
engine hood, roof, rear hatch,
rear spoiler, rear bumper with
vertical spoiler, and rear
garnish.
Other exterior
features include an outside
mirror CCD camera system,
smoked rear combination
lamp with a translucent rear
side spoiler, styled exhaust tip
and front and rear lighted
Toyota badging.
The Toyota Prius C&A Custom
Concept rides on 18-inch,
forged wheels with aluminum
aero rings, and are wrapped
with Goodyear Eagle Revspec
RS-02 215/40R18 eco sport
tires.
A sport suspension by
TIEN lowers the Prius concept
by four inches in the front and
six inches in the rear.
Inside, the right-hand drive
Prius C&A features black
Alcantara® simulated suede
fabric on the ceiling, ‘A’ and
‘B’ pillars, door trim, rear seat
and console box. Alcantara
suede is also found on the
steering wheel and aluminum
shift knob. The driver and
front passenger ride in
comfort on RECARO seats with
embroidered ‘C&A’ logos.
An additional gauge on the
instrument panel features ‘G,’
output, and mileage meters,
along with a water
thermometer and voltmeter.
A navigation system by DENSO
features an eco function that
displays total electric motor
and engine kilowatt output,
steering angle (0 to +450
degrees), speed, accelerator
open angle, and mileage.
In addition to its North
American debut at SEMA, the
Toyota Prius C&A Custom
Concept is also part of
Toyota’s 10 years of Prius
celebration in America.
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